Lesson #2: What are the components of an effective advertisement?
Part of the unit: Creating a Public Service Announcement |
LESSON
Materials
A variety of public service ads
Resources
The Internet
Using the Internet, students will work in pairs to locate one successful public service ad on a topic of their choice.
(Suggestions: go to Google, click images and type in public service ads; adcouncil.org/campaigns.)They will analyze it by answering the following questions in writing:
- What is the message being communicated?
- Who is paying for the ad?
- What are the components of this ad?
- Why is the slogan memorable?
- How does the choice of font relate to the message and/or design?
- How does the image contribute to the effectiveness of the message?
- How does the placement of all the components contribute to its effectiveness?