Students will create a computer generated public service announcement on a topic of their choice

Grade 8 Benchmark:

Through close observation and sustained investigation, students develop individual and global perspectives on art; utilize the principles of art, solve design problems, and explore perspective, scale, and point of view.

Performance Indicators:

Create a computer-generated image that demonstrates:
application of the principles of design (balance, contrast, emphasis, unity, rhythm, pattern and movement)
persuasive communication including competency in English language arts skills
Students will be able to: 
Explain how a PSA differs from other ads
Identify the components of an effective ad
Explain why one ad is more effective than another
Analyze what makes one image more powerful than another
Describe the characteristics of a memorable slogan
Use the internet to find appropriate images for their ad Write a memorable slogan
Combine text and image using a computer program
Use the computer to change spacing, text, scale, cropping, size, color, contrast, as well as to create additional special effects
Critique their own work and the work of their classmates
Strategize ways that will allow these ads to reach their intended audience
Students will understand that: 
Art has the power to communicate ideas and influence people.
Designers can work in teams to solve design problems
Advertisements are shaped by what is important in popular culture at the time ¢€“ much the way works of art are.
Well designed PSA ads bring attention to social issues.
The choice of images affects the power of the ad
Changing the font, style and scale of the type will affect the meaning of the text.
The principles of design are important in creating an effective ad.
Identify components of successful ads
Discuss criteria for a successful PSA
Explain what makes on image more powerful than another
Selection of appropriate image to get message across
Write a memorable slogan
Use a computer program and tools to create a PSA combining images and text
Critique own work and the work of others